The Challenge

When accidents happen, people want the fastest way to skip past the inconveniences that follow. So how do we show that Tune Protect insurance could help people do that?

Idea

Since people always look forward to the skip button on pre-roll ads, we created ads that encouraged them to skip it.

As long as they had insurance, they could skip the ad, and the drama that came with it.

When the skip button wasn’t pressed, the drama of inconveniences without an insurance unfolded.

Whether viewers stayed to watch or pressed the skip button, the message was clear that anyone can skip the drama of accidents with Tune Protect.

These ads also led viewers to our website where they can sign up for a plan online.

Results

The campaign created so much drama!

In a world where accidents come unannounced, Tune Protect showed that anyone can skip the drama with a single click.

Challenge

During Hari Raya, many brands focus only on the celebration. But as an insurance company, Sun Life Malaysia is in the business of getting people prepared for life. When there are a million things to prepare for, it’s hard to remember everything.

Idea

We decided to focus on the Hari Raya preparations instead, which is just as important.

For this, we created The Unforgettable Raya Song that served as a checklist and unforgettable reminder for the Raya preparations – including food, clothes, travel and even insurance renewals.

The song led viewers to a site to download the song and learn more about Sun Life Malaysia’s insurance plans.

Results

As the song successfully stuck in our viewers’ heads, so did the checklist.

But most of all, we got people talking about preparations, sharing their advice, and even getting others to use this checklist song. And we reminded Malaysians to always be prepared for everything that matters, in a truly unforgettable way.

Brief

Build brand awareness for ViewQwest in Singapore as an internet broadband provider and create engagement in the social space as well as Out-Of-Home (Bus, MRT and In-Train).

Solution

We wanted to tell everyone that ViewQuest provides users with a fast and seamless online experience. So when it came to ideas, we flipped the thought to show the audience the slowest things imaginable.

The Great Snail Race LIVE

After launching the brand films and social posts, we continued the hype with a Facebook LIVE event of real snails racing. The engagement activity was asking fans to guess which snail was going to win. After an hour of nail-biting action and humorous commentary, we had a winner.

Watch the Great Snail Race here:

Other Works

Video series, social postings, bus wrap and MRT station wrap.

Brief

To get people talking about the new Popeyes Sweet & Spicy Dynamite Chicken, we had to launch it with a bang.

Solution

Using Facebook’s new Live Video feature, we challenged our fans with activities that fused with live dynamites. Fans needed to respond to the challenge in time before the dynamites explode. For 8 weeks, we charmed our fans into talking to us with live videos, which we spiced up with hot topics and jokes.

Results

Brief

Thousands of sailing fans attend the Monsoon Cup in Malaysia every year. But sailing races are very different from other spectator sports. Fans have to watch the race all the way back at the port while the real action happens far out in the sea. This is one reason for the dwindling fan base.

Idea

Since fans can’t get on the boat, what if the boat came to them?

Introducing the Monsoon Cup Motion 360 Virtual Reality Boat Simulator – the world’s first immersive virtual sailing simulator. A custom-built platform that combined the physical and the digital. By stepping onto the boat simulator and pulling on a VR headset with YouTube 360 integration, participants virtually sailed as a member of the crew inside the sailboat. Fans became part of the crew.

Brief

Believe it or not, most insurance companies do not provide truly comprehensive coverage. So people have to search high and low for many different companies to fulfil their insurance needs. But unlike most companies, Allianz has total insurance coverage with their comprehensive products to protect you completely from A to Z. We needed to tell people about this.

Solution

To demonstrate Allianz’s comprehensiveness, we created a song called ‘The A to Z Protection Song’. All 26 letters of the alphabet were used to portray different issues, from everyday problems to rare mishaps. With our catchy tune and bubbly animation, we gave a lighthearted touch to this worrisome topic.

Results