Brief
Believe it or not, most insurance companies do not provide truly comprehensive coverage. So people have to search high and low for many different companies to fulfil their insurance needs. But unlike most companies, Allianz has total insurance coverage with their comprehensive products to protect you completely from A to Z. We needed to tell people about this.
Solution
To demonstrate Allianz’s comprehensiveness, we created a song called ‘The A to Z Protection Song’. All 26 letters of the alphabet were used to portray different issues, from everyday problems to rare mishaps. With our catchy tune and bubbly animation, we gave a lighthearted touch to this worrisome topic.
Results
>7.30M
views on Facebook and YouTube in 3 months
+23%
in relevance for insurance
+30%
in net profit