Betadine Cold Defense Nasal Spray

Problem

Just imagine this reality: You’re a mom and you’re tired. You’ve been planning to go on a holiday for months and finally the day comes. However, once you’ve reached your destination, your well-earned holiday gets cut short because someone is sick. And you have to take care of them. How does that make you feel?

Idea

Betadine decided to give moms a break by telling them this:

Don’t turn your vacation into a staycation

Through a series of video and social postings, we targeted moms and showed them the horrors of turning their well-earned vacation into a short-lived staycation, all because they didn’t pack Betadine Cold Defense Nasal Spray along.

Results

2.2 million views 

Brand awareness increased from 49% to 64%

Revenue increased by 356% during campaign period

Total usage of products increased from 4% to 15%

276% units sold vs previous campaign

Extensions

We told moms to take a cold hard look at their decision through a series of social postings and even played the video in local pharmacies.

How the Grab Super App became the way to go in solving Hari Raya dramas in the future.

Challenge

Hari Raya was approaching and Grab wanted Malaysians to know that we offered more than just rides. Our Super App has multiple services like GrabPay, GrabFood, GrabExpress and more.

Idea

The big idea for our campaign was based on these insight:
Many Hari Raya Films of the past, and very likely the future, are based on life’s dramas. Problems that could’ve been avoided if only they used the Grab. 

So we took other brands’ Raya films, and turned them into our own ad. We built our own time machine, a Delorean Saga, and revisited the crisis of those viral films from the past. We showed how Grab easily solved these dramas.

Results

The film was viewed 4.6 million times, 20% of which were organic – that’s 6x more organic views and 3x more shares versus the previous campaign.

30% more Grab Packs were sold versus previous campaign

The number of customers who used 4 different services Doubled.

1 month after the campaign: Non-Ride Usage among customers increased by 40%

Challenge

Most Hari Raya commercials focus on family and loved ones celebrating together. But what about those who can’t do so because they have to work during the holidays?

Sun Life Malaysia’s main customers have always been hard working parents. And Hari Raya was the ideal occasion to connect with them.

Idea

Introducing #DedikasiKerjaRaya, a platform for these unsung heroes to dedicate their wishes to their loved ones for Hari Raya.

On Facebook, we asked them to write an e-card with a special message to their families back home. Using these messages, we produced a web film, with each message inspiring a unique song dedicated to the sender’s family.

Results

Brief

Build brand awareness for BETADINE and BETADINE cold / flu products
during the holidays / travelling season on social media.

Insight

A major concern for Malaysian families is having a member fall sick before or during their holiday.

When that happens, plans get ruined and the trip gets cancelled or cut short. And typically, mothers are the ones who end up having to stay back and care for the sick family member.

Idea

We saw this as an opportunity for BETADINE to position itself as the brand families think of when it comes to cold / flu prevention before a holiday trip.

Solution

A social media campaign called “Don’t Turn Your Vacation into a Staycation”, which targeted mothers on Facebook and YouTube.

Through a series of videos and social postings, the campaign highlighted how a family member falling sick can put an abrupt end to a nice vacation even before it begins, and how BETADINE is the solution to help prevent that from happening.

On top of the videos, we also created a contest to drive further engagement.

Results

Brief

Primary goal: Build brand awareness among Singaporean social media users on CIMB Singapore’s 4 Life segment product offers.

Secondary goal: Drive audiences to the app store and increase downloads of the CIMB FIRST App.

Issues

• CIMB Bank has only 2 branches in Singapore. How do we bring CIMB to the masses?
• Financial services tend to be marketed in product silos. How can CIMB take a more customer-centric approach and have a holistic view of the customer’s different life stages?
• Understanding financial products can be complicated and overwhelming. How can CIMB make this an interesting journey and play a bigger role in the customer’s life besides just offering financial products?

Solution

The CIMB FIRST App – an augmented reality app filled with real-life financial solutions.

Information on CIMB’s 4 Life segment products are broken down into bite-sized chunks that’s easily digestible and communicated in a fun and entertaining manner.

Each product area includes a call-to-action for users to make an appointment with a CIMB relationship manager for more details.   

Users who download and use the app are also given rewards.