Build brand awareness for BETADINE and BETADINE cold / flu products
during the holidays / travelling season on social media.
A major concern for Malaysian families is having a member fall sick before or during their holiday.
When that happens, plans get ruined and the trip gets cancelled or cut short. And typically, mothers are the ones who end up having to stay back and care for the sick family member.
We saw this as an opportunity for BETADINE to position itself as the brand families think of when it comes to cold / flu prevention before a holiday trip.
A social media campaign called “Don’t Turn Your Vacation into a Staycation”, which targeted mothers on Facebook and YouTube.
Through a series of videos and social postings, the campaign highlighted how a family member falling sick can put an abrupt end to a nice vacation even before it begins, and how BETADINE is the solution to help prevent that from happening.
On top of the videos, we also created a contest to drive further engagement.