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Augmented Reality App

Brief

Primary goal: Build brand awareness among Singaporean social media users on CIMB Singapore’s 4 Life segment product offers.

Secondary goal: Drive audiences to the app store and increase downloads of the CIMB FIRST App.

Issues

  • CIMB Bank has only 2 branches in Singapore. How do we bring CIMB to the masses?
  • Financial services tend to be marketed in product silos. How can CIMB take a more customer-centric approach and have a holistic view of the customer’s different life stages?
  • Understanding financial products can be complicated and overwhelming. How can CIMB make this an interesting journey and play a bigger role in the customer’s life besides just offering financial products?

Solution

The CIMB FIRST App – an augmented reality app filled with real-life financial solutions.

Information on CIMB’s 4 Life segment products are broken down into bite-sized chunks that’s easily digestible and communicated in a fun and entertaining manner.

Each product area includes a call-to-action for users to make an appointment with a CIMB relationship manager for more details.   

Users who download and use the app are also given rewards.

Fishermen Integrated Sdn Bhd Co. Reg No. 201201022861 (1007353-W)
Fishermen Analytics Sdn Bhd Co. Reg No. 201001030011 (913931-W)