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Don’t turn your vacation into a staycation

Betadine Cold Defense Nasal Spray

Problem

Just imagine this reality: You’re a mom and you’re tired. You’ve been planning to go on a holiday for months and finally the day comes. However, once you’ve reached your destination, your well-earned holiday gets cut short because someone is sick. And you have to take care of them. How does that make you feel?

Idea

Betadine decided to give moms a break by telling them this:

Don’t turn your vacation into a staycation

Through a series of video and social postings, we targeted moms and showed them the horrors of turning their well-earned vacation into a short-lived staycation, all because they didn’t pack Betadine Cold Defense Nasal Spray along.

Results

2.2 million views 

Brand awareness increased from 49% to 64%

Revenue increased by 356% during campaign period

Total usage of products increased from 4% to 15%

276% units sold vs previous campaign

Extensions

We told moms to take a cold hard look at their decision through a series of social postings and even played the video in local pharmacies.

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