The Challenge
When accidents happen, people want the fastest way to skip past the inconveniences that follow. So how do we show that Tune Protect insurance could help people do that?
Idea
Since people always look forward to the skip button on pre-roll ads, we created ads that encouraged them to skip it.
As long as they had insurance, they could skip the ad, and the drama that came with it.
When the skip button wasn’t pressed, the drama of inconveniences without an insurance unfolded.
Whether viewers stayed to watch or pressed the skip button, the message was clear that anyone can skip the drama of accidents with Tune Protect.
These ads also led viewers to our website where they can sign up for a plan online.
Results
The campaign created so much drama!
>5M
views
86%
video views
>62.6K
hours viewed
>162K
engagements
In a world where accidents come unannounced, Tune Protect showed that anyone can skip the drama with a single click.