Brief
Thousands of sailing fans attend the Monsoon Cup in Malaysia every year. But sailing races are very different from other spectator sports. Fans have to watch the race all the way back at the port while the real action happens far out in the sea. This is one reason for the dwindling fan base.
Idea
Since fans can’t get on the boat, what if the boat came to them?
Introducing the Monsoon Cup Motion 360 Virtual Reality Boat Simulator – the world’s first immersive virtual sailing simulator. A custom-built platform that combined the physical and the digital. By stepping onto the boat simulator and pulling on a VR headset with YouTube 360 integration, participants virtually sailed as a member of the crew inside the sailboat. Fans became part of the crew.