The Unforgettable Raya Song

Challenge

During Hari Raya, many brands focus only on the celebration. But as an insurance company, Sun Life Malaysia is in the business of getting people prepared for life. When there are a million things to prepare for, it’s hard to remember everything.

Idea

We decided to focus on the Hari Raya preparations instead, which is just as important.

For this, we created The Unforgettable Raya Song that served as a checklist and unforgettable reminder for the Raya preparations – including food, clothes, travel and even insurance renewals.

The song led viewers to a site to download the song and learn more about Sun Life Malaysia’s insurance plans.

Results

As the song successfully stuck in our viewers’ heads, so did the checklist.

But most of all, we got people talking about preparations, sharing their advice, and even getting others to use this checklist song. And we reminded Malaysians to always be prepared for everything that matters, in a truly unforgettable way.