Brief
To get people talking about the new Popeyes Sweet & Spicy Dynamite Chicken, we had to launch it with a bang.
Solution
Using Facebook’s new Live Video feature, we challenged our fans with activities that fused with live dynamites. Fans needed to respond to the challenge in time before the dynamites explode. For 8 weeks, we charmed our fans into talking to us with live videos, which we spiced up with hot topics and jokes.
Results
>285K
total reach
>20.6K
total organic views
>7.3K
total engagement