Build brand awareness for ViewQwest in Singapore as an internet broadband provider and create engagement in the social space as well as Out-Of-Home (Bus, MRT and In-Train).
We wanted to tell everyone that ViewQuest provides users with a fast and seamless online experience. So when it came to ideas, we flipped the thought to show the audience the slowest things imaginable.
The Great Snail Race LIVE
After launching the brand films and social posts, we continued the hype with a Facebook LIVE event of real snails racing. The engagement activity was asking fans to guess which snail was going to win. After an hour of nail-biting action and humorous commentary, we had a winner.
Watch the Great Snail Race here:
Video series, social postings, bus wrap and MRT station wrap.