Report Card of Happiness

Brief

Build connection for INTI International University & Colleges with one of the main influencers behind a secondary school student’s college choice – their teacher.

Challenge

When students complete secondary school and are looking to further their education, INTI College was far from a top-of-mind consideration.

Idea

The INTI Report Card of Happiness – a nationwide campaign that got students to turn the tables on their teachers. Through a call-to-action web film, we asked students to grade their teachers according to one these traits: Awesome, Brilliant, Cool, Delightful, Excellent or Fantastic.

The report card submissions were directed to a microsite that generated leads for future intakes.

As excitement about the role reversals gained momentum, another web film was released two weeks later, on Teacher’s Day. This web film was a touching reminder on the roles teachers play in their students’ lives. It was even shared on Facebook by Malaysia’s Ministry of Education!

Results