How We Gave Netflix A Taste Of Malaysian Unity

Challenge

Malaysian food is well-loved by everyone but often gets overlooked globally. When Netflix left Malaysia out of their Street Food Asia series, many Malaysians felt bitter and salty. 

BFM, a local radio station, wanted to take this opportunity to unite Malaysians for the upcoming Merdeka and Malaysia Day.

Idea

From Merdeka through Malaysia Day, we got Malaysians to turn their anger into something better: UNITY. 

We launched #BERSATUFORMAKAN, a campaign that united Malaysians through their love for food. Since Netflix conveniently forgotten us, we conveniently made our own made-in-Malaysia Street Food documentary exactly like their 30-minute episodes.

Results

With a small media budget of RM2000, we gained big results that gave BFM PR mileage and the respect of Malaysians.

3 MILLION REACHED

RM700K IN EARNED MEDIA

628% MORE ENGAGEMENT 

FOLLOWERS INCREASED 6X

INCREASED BRAND LOVE FOR BFM