When accidents happen, people want the fastest way to skip past the inconveniences that follow. So how do we show that Tune Protect insurance could help people do that?
Since people always look forward to the skip button on pre-roll ads, we created ads that encouraged them to skip it.
As long as they had insurance, they could skip the ad, and the drama that came with it.
When the skip button wasn’t pressed, the drama of inconveniences without an insurance unfolded.
Whether viewers stayed to watch or pressed the skip button, the message was clear that anyone can skip the drama of accidents with Tune Protect.
These ads also led viewers to our website where they can sign up for a plan online.
The campaign created so much drama!
In a world where accidents come unannounced, Tune Protect showed that anyone can skip the drama with a single click.